Monday, January 4, 2010

Bad Marketing

If marketing is the science of demand (this is what I took home from our MAMA class today), the home electronics industry has much to learn.

A few days ago I decided it was time to get rid of my 10y old 19 inch TV set and buy a nice new one. My dream TV set has a 37 inch flat screen, can be put onto the wall, comes with a built-in blue-ray player and has a tuner for HD television. For my wife it must be a white one.

Bad news. While it seems to be no problem for Apple to put DVD drives into their slick iMacs, integrating blue-ray players into their TVs seems impossible for Sony & Co. Am I the only consumer who dislikes cables and extra devices in his living room?

More bad news. Go to the websites of Sony, Panasonic, or Samsung. They will offer you help in choosing the right TV set. Samsung will ask whether you want to use it in the bathroom or in the bedroom. Panasonic will lengthily explain why Plasma screens are better than LCD ones and why LED ones are only pimped LCD ones. Sony asks if DLNA network technology is important for you.

Do I have to mention that you cannot select by color? Or even by the built-in tuners?

The good news is that you can look at the pictures and will eventually find out which ones are white. And here's my personal solution: Sony and Samsung don't make any 37 inch white TV sets (but they do offer 32 inch and 40 inch), Panasonic has one (with the evil LCD technology). No need to check any technical details, this must be the one.

I quickly ordered it at Amazon. Unfortunately it is out of stock...

(Tom)


No comments:

Post a Comment